Shawn Sullivan, Massachusetts Real Estate, Medford homes for sale, Somerville homes for sale


Selling a home rarely proves to be a simple, straightforward process. However, if you plan ahead for the house selling journey, you may be better equipped than other sellers to identify and address potential hurdles.

Now, let's take a look at three tips to help you plan for the home selling journey.

1. Identify Your Home's Strengths and Weaknesses

No home is flawless. Fortunately, if you allocate time and resources to analyze your residence, you can identify your house's strengths and weaknesses. You then can take the necessary steps to transform assorted home weaknesses into strengths.

Oftentimes, it helps to hire a home inspector before you list a house. A home inspector will perform an in-depth evaluation of your residence and help you identify any underlying property issues. Next, you can use a home inspection report to prioritize property repairs.

2. Price Your House Competitively

What you originally paid for your house is unlikely to match your home's current value. But if you define a "competitive" price for your residence, you could boost the likelihood of enjoying a successful house selling experience.

The definition of a competitive home price varies based on the current state of the real estate market, a house's age and condition and other factors. If you gather lots of data about the housing sector in your city or town, you can see how your residence stacks up against the competition. Plus, you can use this information to establish a price range for houses that are comparable to your residence and price your home accordingly.

It generally helps to account for recent home improvements when you list your house, too. For instance, if you recently replaced your house's roof, this upgrade could help you differentiate your home from the competition. It also may help you get the best price for your residence.

3. Upgrade Your Home's Exterior and Interior

Enhancing your home's curb appeal is crucial. If your house boasts a stunning front lawn, pristine siding and other great exterior features, buyers may fall in love with your residence as soon as they see it.

In addition, don't forget to maintain a neat, tidy home interior. By cleaning each room of your house and eliminating home clutter, you can show buyers your residence's full potential.

For those who are unsure about how to accomplish their home selling goals, you may want to employ a real estate agent. This housing market professional will take the guesswork out of the home selling journey and do whatever it takes to help you succeed.

Usually, a real estate agent works with a home seller and teaches him or her about the housing market. A real estate agent then implements a home selling strategy. And if a seller has concerns at any point during the house selling journey, a real estate agent is happy to respond to them.

Streamline the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


When it comes to selling a house, it is important to prepare as much as you can. That way, you can identify potential home selling hurdles and overcome these issues before they escalate.

Now, let's take a look at three tips to help you prep for the house selling journey.

1. Analyze All Areas of Your Home

You might believe your home is virtually perfect, but there may be problems that need to be addressed. Because if you fail to resolve various house issues, it may be tough to optimize your home sale earnings.

Oftentimes, it helps to conduct a home inspection before you list a residence. With an inspection report in hand, you can assess home flaws and correct these issues right away.

You may want to perform a home appraisal as well. After an appraisal, you can obtain an appraisal report to help you establish a competitive initial asking price for your residence.

2. Review the Local Housing Sector

The housing market fluctuates, and a buyer's market today could shift into sellers' favor without delay. Thus, you should analyze the local housing sector closely so you can determine whether you are about to enter a buyer's or seller's market.

A buyer's market generally features a high volume of available houses. Comparatively, there is a shortage of available homes in a seller's market, and new houses that become available may sell quickly.

To differentiate between a buyer's and seller's market, you should find out how long homes that are currently available in your city or town have been listed. In addition, review the prices of recently sold houses in your area, and you can see if sellers are accepting offers at or above their initial asking prices.

3. Consult with a Real Estate Agent

If you are unsure about how to plan for the home selling journey, you need to remember that you are not alone. But if you hire a real estate agent, you can work with a property selling expert throughout the home selling journey.

A real estate agent understands how to succeed in any housing market, at any time. First, he or she will learn about you and your home and help you map out a house selling plan. A real estate agent next will help you establish an aggressive initial asking price for your residence and add your home to the local housing market. Then, if you receive an offer to purchase your home, a real estate agent will help you assess this proposal and make an informed home selling decision.

Furthermore, a real estate agent is ready to respond to your house selling questions. There is no home selling question too big or too small for a real estate agent, and as such, you can rely on this professional for in-depth responses to any property selling queries.

Take the guesswork out of selling a home – use the aforementioned tips, and you can plan ahead for the house selling journey.


When you’re preparing your home for the market, your main goal is to make it as desirable as possible to potential buyers. Not only will this gain more attraction from interested parties, but it can also help you out in a bidding war by making your home stand out among the rest and therefore increasing the final sale value.

Many of the ways to increase the desirability and curb appeal of your home involve costly home improvements and upgrades. However, there are some simple solutions that can make an impact and might just be enough to tip the buyer in favor of your home.

Today, we’re talking about the value of marketing a spotless, freshly cleaned home. The benefits are many. But, among them are the chance of increasing your sale value, attracting more potential buyers, and demonstrating to them that you’re the type of homeowner who has cared for their home.

Read on for some of the most important cleaning tips to help you along the process of selling your home.

1. Decluttering helps in more ways than one

When you’re ready to sell your home, the last thing you want to be thinking about is finding places for all of your belongings that you’ve accumulated over the years. People interested in buying your home won’t want to visit a house filled with your personal belongings, as it will make it harder for them to imagine their own decorating style in the house.

To make this whole process easier, it’s a good idea to declutter and pack away things that you won’t necessarily need until you move into your new home. You’ll also be doing yourself a favor later by packing boxes now that won’t have to be repacked when you move to your new home.

2. Mold and mildew

Bathrooms and kitchens are especially vulnerable to these two culprits that can be a huge turn-off for potential buyers. You’re going to want to carefully inspect these rooms for signs of mold and mildew and eliminate them. Non-streak and bleach-based cleaners are ideal as they can help your glass and tiles shine like new.

Remember to make sure these are clean before you have real estate photos taken or your listing and before having any potential buyers over to show your home.

3. Deep dusting

You know those corners of your home that you always think, “oh well, no one will ever see back there anyway”? Well, people interested in buying your home will likely want to look in those corners and might be off-put by piles of dust.

If you have a hard time seeing because parts of your home are dark, set up some portable work lights while you’re cleaning to ensure you’re getting the job done.

Finally, don’t forget to clean the tops of ceiling fan blades and behind your kitchen appliances, where few seldom go.

4. Gutters are a giveaway

Clean gutters are a sign that a homeowner cares for the long-term maintenance of their home. So, if you haven’t been quite keeping up with gutter cleaning, now is the time to do it.

5. Pressure washing can be worth the cost

If there’s one thing that’s worth spending money on for cleaning an older home, it’s usually power washing. Vinyl siding is low-maintenance, easy to install, and relatively inexpensive. But, it does get dirty from time to time.

Hiring a power washing service or renting a pressure washer can be a good way to make the exterior of your home look like new again.


Establishing a competitive initial asking price for your house often can be difficult. Fortunately, we're here to help you determine the ideal asking price for your home, regardless of the current housing market's conditions.

Now, let's take a look at three tips to help you set the right initial asking price for your home.

1. Study the Housing Market

How does your residence stack up against the competition? Evaluate the prices of comparable houses in your city or town, and you can narrow your home price range.

Furthermore, it helps to examine the prices of recently sold residences in your area. With this housing market data, you can find out whether you're preparing to enter a buyer's or seller's market. Then, you can map out your home pricing strategy accordingly.

2. Conduct a Home Appraisal

A home appraisal offers a valuable learning tool for a home seller. It allows a seller to receive expert insights into the value of his or her residence. As a result, a seller can get a property valuation from a home appraiser and use this figure to establish a competitive home asking price.

In addition, it may be beneficial to conduct a home inspection prior to listing your house. An inspection enables you to learn about any problems that may affect your house's value. And if you choose, you can use a home inspection report to prioritize assorted home repairs that may help you boost the value of your house.

3. Collaborate with a Real Estate Agent

If you're unsure about how to price your residence, there is no need to stress. In fact, you can hire a real estate agent to receive comprehensive support at each stage of the home selling journey.

A real estate agent is happy to help you assess your house and determine the right price for it. He or she is unafraid to be honest, and as such, will offer unbiased home pricing recommendations. That way, you can establish a competitive price from day one of the home selling journey and increase the likelihood of a quick home sale.

Also, a real estate agent goes above and beyond the call of duty to assist a home seller. This housing market professional will set up home showings and open house events to showcase your residence to prospective buyers. Plus, he or she will keep you up to date about offers on your residence. A real estate agent will even negotiate with a buyer's agent on your behalf to ensure you can maximize your home sale earnings.

Perhaps best of all, a real estate agent will respond to your queries throughout the home selling journey. If you ever have home selling concerns or questions, you can simply talk to your real estate agent and receive expert support.

Take the guesswork out of pricing your residence – use the aforementioned tips, and you can set a competitive price for your home in any housing market, at any time.


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.




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