Shawn Sullivan, Massachusetts Real Estate, Medford homes for sale, Somerville homes for sale


Establishing a competitive initial asking price for your house often can be difficult. Fortunately, we're here to help you determine the ideal asking price for your home, regardless of the current housing market's conditions.

Now, let's take a look at three tips to help you set the right initial asking price for your home.

1. Study the Housing Market

How does your residence stack up against the competition? Evaluate the prices of comparable houses in your city or town, and you can narrow your home price range.

Furthermore, it helps to examine the prices of recently sold residences in your area. With this housing market data, you can find out whether you're preparing to enter a buyer's or seller's market. Then, you can map out your home pricing strategy accordingly.

2. Conduct a Home Appraisal

A home appraisal offers a valuable learning tool for a home seller. It allows a seller to receive expert insights into the value of his or her residence. As a result, a seller can get a property valuation from a home appraiser and use this figure to establish a competitive home asking price.

In addition, it may be beneficial to conduct a home inspection prior to listing your house. An inspection enables you to learn about any problems that may affect your house's value. And if you choose, you can use a home inspection report to prioritize assorted home repairs that may help you boost the value of your house.

3. Collaborate with a Real Estate Agent

If you're unsure about how to price your residence, there is no need to stress. In fact, you can hire a real estate agent to receive comprehensive support at each stage of the home selling journey.

A real estate agent is happy to help you assess your house and determine the right price for it. He or she is unafraid to be honest, and as such, will offer unbiased home pricing recommendations. That way, you can establish a competitive price from day one of the home selling journey and increase the likelihood of a quick home sale.

Also, a real estate agent goes above and beyond the call of duty to assist a home seller. This housing market professional will set up home showings and open house events to showcase your residence to prospective buyers. Plus, he or she will keep you up to date about offers on your residence. A real estate agent will even negotiate with a buyer's agent on your behalf to ensure you can maximize your home sale earnings.

Perhaps best of all, a real estate agent will respond to your queries throughout the home selling journey. If you ever have home selling concerns or questions, you can simply talk to your real estate agent and receive expert support.

Take the guesswork out of pricing your residence – use the aforementioned tips, and you can set a competitive price for your home in any housing market, at any time.


Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.


Selling a house should be an enjoyable experience – not a stressful one. Yet problems may arise that cause a home seller's stress levels to rise. Fortunately, we're here to help you identify and alleviate home selling issues before they get out of hand.

Now, let's take a look at three tips to help you enjoy a worry-free house selling experience.

1. Learn About the Real Estate Market

Take a look at the prices of houses in your city or town. By doing so, you can see how your residence stacks up against comparable houses and determine how you should price your home.

Furthermore, evaluate the prices of recently sold houses in your area. This housing market data enables you to see how long it takes houses to sell and whether property sellers are receiving offers to purchase at or above their residences' initial asking prices. Then, you can find out whether you are preparing to enter a buyer's or seller's market and plan accordingly.

2. Identify Your House's Strengths and Weaknesses

Conduct a home inspection – you'll be glad you did. An inspection takes only a few hours to complete and enables a property expert to review your residence both inside and out. After the inspection is finished, you'll receive a report that highlights any underlying problems with your residence. You then can use this report to prioritize home repairs and transform property weaknesses into strengths.

It may be beneficial to remove clutter from inside your house and enhance your residence's curb appeal too. That way, you can make it easy for homebuyers to fall in love with your house whenever they view it.

3. Collaborate with a Real Estate Agent

A real estate agent is a home selling professional who is happy to help you navigate the property selling journey. In fact, he or she will make it easy to minimize stress from the moment you list your house to the day you complete your home closing.

Usually, a real estate agent will learn about you and your home selling goals and craft a custom property selling strategy. A real estate agent next will set up home showings and open house events to promote your residence to prospective buyers. And if a buyer submits an offer to purchase your home, a real estate agent will help you decide whether to accept, reject or counter this proposal.

Let's not forget about a real estate agent's industry expertise, either. A real estate agent understands the ins and outs of the house selling journey. And if you ever have concerns or questions about selling your home, a real estate agent is ready to respond to them.

The home selling journey may seem daunting at first. But ultimately, there is no need to stress as you prepare to list your house. Take advantage of the aforementioned tips, and you can boost the likelihood of a worry-free home selling experience.


A home appraisal enables a seller to learn about the value of his or her house relative to the current housing market. As such, an appraisal represents an important opportunity, particularly for a seller who wants to maximize the profits from his or her home sale.

Ultimately, it helps to plan ahead for a home appraisal. If you prepare for an appraisal, you can use the appraisal results to achieve your home selling goals in no time at all.

Let's take a look at three tips to help you get ready to perform a home appraisal.

1. Learn About Your Home's Strengths and Weaknesses

What you initially paid for your house is unlikely to match the current value of your residence. Fortunately, if you understand your house's strengths and weaknesses, you can prioritize home improvements and complete these upgrades. As a result, you may be able to boost your chances of receiving a favorable property valuation during a home appraisal.

Also, it may be beneficial to conduct a home inspection before you schedule an appraisal. That way, you can use the inspection results to determine which areas of your house need to be upgraded.

2. Assess the Housing Market

The present real estate sector will impact the valuation of your house. To establish realistic expectations for a home appraisal, it often helps to analyze the current housing market.

If homes are selling quickly, this likely indicates that a seller's market is in place. This market favors sellers and may enable you to receive plenty of offers if you establish a competitive price for your home.

Comparatively, if homes linger on the real estate market for many days, weeks or months, a buyer's market may be in place. In this market, you may need to set an aggressive price to help your residence stand out to potential buyers.

3. Consult with a Real Estate Agent

A home appraisal is an important part of the home selling journey. And if you collaborate with a real estate agent, you can work with a home selling expert who can help you maximize your property valuation during an appraisal.

With a real estate agent at your side, you can receive comprehensive support throughout the home selling journey. A real estate agent can put you in touch with the top home appraisers in your city or town. Furthermore, a real estate agent can help you determine how to price your house to ensure you can stir up significant interest in your residence.

A real estate agent also is happy to help you review any offers on your home. If you're unsure about whether to accept, reject or counter a homebuying proposal, a real estate agent can help you weigh the pros and cons of each option.

Ready to conduct a home appraisal? Use the aforementioned tips, and you can perform a home appraisal before you add your residence to the housing market.


If you want to maximize your home sale profits, it generally is a good idea to conduct a property appraisal before you list your residence. That way, you can receive a property valuation from an expert home appraiser. And with this property valuation in hand, you can set a competitive initial asking price for your residence.

A home appraisal may prove to be a stressful experience, particularly for a seller who is unsure about the value of his or her house. Lucky for you, we're here to provide insights into the home appraisal process and ensure that you can prepare for this evaluation.

Now, let's take a look at three tips to help you approach a house appraisal with confidence.

1. Understand How a Home Appraisal Works

Although you've allocated significant time and resources to upgrade your house, it is important to remember that the condition of your residence is one of several factors that a home appraiser considers. In fact, an appraiser will evaluate the current state of the housing market, the prices of comparable houses in your area and other factors to provide an accurate property valuation.

Oftentimes, it helps to work with a real estate agent if you plan to sell your home. Because if you have a real estate agent at your side, you can receive immediate responses to any of your home appraisal concerns and questions.

2. Establish Realistic Expectations for Your Home

Let's face it – what you initially paid for your house is unlikely to match your residence's current value. If you set realistic expectations for your residence prior to an appraisal, you may be better equipped than ever before to accept the evaluation results.

It may be beneficial to look at the prices of houses in your area prior to an appraisal. This information can help you understand whether the housing market currently favors buyers or sellers – a factor that may influence the valuation of your house from an appraisal.

3. Explore Ways to Boost Your Home's Value

There are always options to bolster a house's exterior and interior. Therefore, following an appraisal, you should plan to complete home repairs that could help enhance your house's value.

As you search for ways to upgrade your residence, you may want to reach out to a real estate agent too. This housing market professional can offer recommendations and tips to help you improve your residence, even if you're working on a tight budget.

Of course, a real estate agent provides extensive assistance throughout the home selling journey. He or she will promote your residence to prospective buyers and host home showings and open house events. And if you receive an offer to purchase your house, a real estate agent will help you determine the best course of action.

Ready to conduct a home appraisal? Take advantage of the aforementioned tips, and you can boost the likelihood of a successful house appraisal that leads to a fast, profitable home selling experience.




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