Shawn Sullivan, Massachusetts Real Estate, Medford homes for sale, Somerville homes for sale


It’s a competitive selling market and we all know how difficult it can be to entice buyers with your home.

There are a number of ways to highlight the best features of your house. From staging to great real estate photos, marketing your home is a key aspect to ensuring a sale.

However, sometimes sellers miss out on opportunities to give their home a competitive edge in the housing market.

In today’s post, we’re going to talk about some of the features in homes that are major selling points for today’s average buyer. That way, you’ll be able to update your listing and materials so that everyone who looks at your home knows exactly what it has to offer.

1. Location and convenience

Odds are you can find some major location selling points for your home if you think about it. Is your home near grocery stores, hospitals, parks, or major highways? Does it lack the rush hour traffic that other neighborhoods have?

Just because you’ve gotten used to the convenient location of your home doesn’t mean it won’t be appreciated by your potential buyers.

2. Low upkeep and utility costs

If you live in a newer home in your neighborhood, there’s a good chance it will beat out much of the local competition in energy efficiency and maintenance costs. If you’ve recently upgraded energy-related parts of your home (think windows, HVAC, insulation, etc.), you should highlight these upgrades in your listings.

This is also a good time to show off your utility savings. Many utility companies show you how much you spend compared to your neighbors. If your home is energy efficient, don’t be afraid to show off in your listing.

3. Storage space

Ever notice how self-storage facilities seem to be popping up just about everywhere? Storage space is a huge concern for homeowners and buyers alike.

Make sure your photos and listings reflect the amount of storage your home has.

4. Major upgrades

If you’ve recently replaced the septic system, roof, windows, HVAC or other major upgrade, be sure to list the date and cost of the system in your listing. They can help assure potential buyers that they won’t need to make any costly upgrades or repairs anytime soon.

5. Pet and smoke-free

If your home is free of any odors or signs of pets or cigarettes, it will likely be a plus for buyers who are only focusing on homes that are clean and move-in ready.

6. Natural lighting

If your home has a lot of windows or skylights, be sure to include them in your photo and listing. Natural lighting can dramatically improve real estate photos, and it will make your home seem more spacious and welcoming.


Believe it or not, selling a home may prove to be a good idea. In fact, there are many reasons why selling a residence could be beneficial, and these include:

1. You can earn a profit from your home sale.

If you have allocated significant time and resources to maintain your residence, you may find there will be lots of interest in your house if you add it to the real estate market. As such, you could earn a profit from the sale of your home.

Of course, it often helps to craft a home selling strategy before you list your house. This strategy will enable you to determine the steps you'll need to take to optimize your home sale earnings.

2. You can downsize or upgrade.

In some instances, a homeowner may find his or her current residence is now too big or too small. If you encounter this situation, there is no need to worry, as you can always list your residence and downsize or upgrade as needed.

Selling a home allows you to reconsider your living situation. Thus, if your current house is too big, you can sell your home and move into a smaller residence. On the other hand, if you need more space than your current home offers, you can list your residence and pursue a bigger home in the city or town of your choice.

3. You can find a new home close to family members and friends.

If you have to travel great distances to visit family members and friends, you may want to consider moving closer to these loved ones. Thankfully, you can sell your residence and relocate to a new home near family members and friends.

Clearly, there are many reasons why selling a home may be a good idea. If you hire a real estate agent, you can receive comprehensive assistance throughout the property selling journey.

A real estate agent will do whatever it takes to help you achieve the optimal home selling results. First, he or she will meet with you and find out why you are selling your house. A real estate agent next will offer tips to help you prepare your residence for the housing market. Then, when you're ready to sell your home, a real estate agent will promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent will help you analyze this homebuying proposal and make an informed decision.

In addition, a real estate agent is a home selling expert. He or she will respond to any of your home selling concerns and questions, and by doing so, ensure you can achieve your desired results.

If you decide to sell your residence, you may want to hire a real estate agent. Because if you have a real estate agent at your disposal, you can get the help you need to simplify the property selling journey.


If you intend to sell your house, it pays to get expert support throughout the home selling journey. In fact, if you hire a real estate agent, you can put various home selling myths to rest.

Ultimately, there are many home selling myths that you may hear before you list your house. If you take these myths to heart, you may struggle to prepare for the home selling process.

Let's take a look at three common home selling myths, and the problems associated with these myths.

1. Selling a house is a quick, seamless process.

The process of selling a house often can be long and complicated, particularly for a first-time home seller. Fortunately, if you hire a real estate agent, you can reduce the risk of encountering home selling hurdles.

A real estate agent will learn about you and your home selling goals. Then, this housing market professional will offer recommendations about how to promote your residence to the right groups of buyers and maximize your house's value.

Furthermore, a real estate agent is available to respond to questions at each stage of the home selling journey. He or she will guide you along each stage of this journey, and as such, help you identify and resolve problems before they escalate.

2. What you originally paid for your house matches what it is worth today.

The real estate market fluctuates constantly. Thus, what you initially paid for your house is unlikely to match what your residence is worth today.

A real estate agent can help you evaluate housing market data to better understand how your residence stacks up against the competition. That way, you'll be better equipped than ever before to establish a competitive price for your residence.

Also, a real estate agent may recommend that you complete a home appraisal. This appraisal will enable you to receive a property valuation to help you determine the optimal initial asking price for your home.

3. There is no need to make home improvements, because a buyer will make home upgrades after finalizing a purchase.

When it comes to selling a house, it pays to go above and beyond the call of duty. Therefore, if you complete myriad home improvements before listing your house, you can increase the likelihood that your home will stand out to potential buyers.

Take some time to examine your residence both inside and out. If you identify any major problems, you should fix these issues immediately. Because if you fail to do so, you may miss out on opportunities to stir up interest in your house.

A real estate agent generally can provide recommendations about home upgrades. This housing market professional may even be able to put you in touch with the best local contractors who can help you upgrade your residence in no time at all.

Don't fall victim to the aforementioned home selling myths. Instead, work with a real estate agent, and you can get the help you need to quickly and effortlessly navigate the home selling cycle.


How a home seller approaches the real estate market may dictate his or her success. For example, if a seller allocates time and resources to learn about the property selling journey, he or she may be able to plan ahead and sell a house in a single day. On the other hand, a seller who fails to showcase his or her residence to the right groups of potential buyers may struggle to achieve the optimal results.

As a home seller, it is essential to do whatever it takes to streamline the property selling journey. Now, let's take a look at three tips to help you speed up the home selling journey so you can accomplish your desired property selling goals faster than ever before.

1. Improve Your House's Curb Appeal

Curb appeal is a key tenet of the home selling journey. If your home has amazing curb appeal, it likely will generate lots of interest from prospective buyers. As a result, your house may stand out from similar properties in your city or town, and you could accelerate the property selling journey.

To enhance your home's curb appeal, you should repair any damaged siding, mow the lawn and conduct assorted home exterior upgrades. If you need help with home exterior improvements, you can always hire professional contractors as well.

2. Eliminate Clutter

Let's face it – clutter is a problem that can be tough for home sellers to eliminate. Yet a seller who spends time removing antiques, paintings and other clutter can make it easy for buyers to envision what life may be like if they purchase a residence. As such, sellers should devote time to eliminate clutter so they can show off the true size and beauty of their houses.

Sometimes, it helps to rent a storage unit prior to listing a residence. A storage unit allows a home seller to safely store various personal belongings until his or her house sells. Then, this individual can move his or her personal belongings from a storage unit to a new residence.

3. Hire a Real Estate Agent

A real estate agent is willing to do whatever it takes to help you seamlessly navigate the house selling journey. He or she will promote your residence to prospective buyers, offer tips and guidance during the home selling journey and much more. By doing so, a real estate agent will help you get the best-possible results during the home selling journey.

Let's not forget about the support that a real estate agent provides as you determine whether to accept or reject an offer to purchase your home, either. At this point, a real estate agent will provide an honest, unbiased recommendation about how to proceed with a homebuying proposal. He or she also is happy to negotiate with a buyer's agent on your behalf to help you maximize the value of your home sale.

Want to streamline the home selling process? Use the aforementioned tips, and you can boost your chances of enjoying a fast, profitable home selling experience.


It generally is a good idea to bring your A-game to the home selling journey. Because if you fail to put your best foot forward, it may take many weeks or months to stir up interest in your residence.

Ultimately, there are lots of things that you can do to generate interest in your home, such as:

1. Bolster Your Home's Curb Appeal

Your home only gets one chance to make a positive first impression on buyers. If your residence boasts exceptional curb appeal, your house is sure to make a great first impression.

Typically, upgrading a house's curb appeal can be quick and simple. Performing lawn care tasks like trimming the hedges and removing debris from walkways is ideal. Also, you may want to fix any cracked or damaged home siding.

If you need help with home exterior enhancements, you can always reach out to local professionals for assistance as well. By hiring home improvement specialists, you can bolster your residence's curb appeal without delay.

2. Set an Aggressive Initial Asking Price

The initial asking price you set for your home can have far-flung effects on the house selling journey. If you establish an aggressive initial asking price for your house, you could accelerate the home selling cycle.

To determine the best price for your home, it may be beneficial to conduct an appraisal. Thanks to an appraisal, you can receive a property valuation that you can use to help you decide how to price your house.

In addition, you may want to perform an inspection before you list your residence. After an inspection, you'll receive a report that details any underlying problems with your house. You then can use this report to prioritize home repairs and complete property upgrades so you can get the best price for your residence.

3. Work with a Real Estate Agent

A real estate agent knows what it takes to sell a home as quickly as possible. At the same time, a real estate agent understands how to help a seller maximize his or her house sale earnings. Thus, a real estate agent can provide insights and recommendations that allow you to achieve your desired home selling results.

With support from a real estate agent, you can receive expert guidance as you navigate the home selling journey. A real estate agent will work with you throughout this journey and ensure you can get the help you need to succeed. Plus, a real estate agent will respond to any of your home selling questions and teach you everything you need to know about selling a residence.

When it comes to selling a home, it is important to work hard to accomplish your goals. If you take advantage of the aforementioned tips, you can bring your A-game to the home selling journey. As a result, you can boost the likelihood of enjoying a memorable house selling experience.




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